I was just foiled from reading yet another webcomic that I wanted to try — simply by the fact that I couldn’t be bothered to contend with the interface. I did spend a while trying.
This one seemed okay. It had its own website name and everything. Of course, going to the front page, I ended up seeing some random comic without context — I assume the latest one. Okay, fine, I just need to navigate to the first one and continue from there.
And if that’s not easy and clear to do, we can just imagine how many people you’re going to lose already, who might have read your entire archive and become fans instead.
So, since there’s nothing else, I look up some drop-down menu called archive, and try to do the only thing that is available, to find the earliest date available.
Which takes me to a strip that looks just as random and out of context as the first one I saw. Is it the first one? Doesn’t look like it. The site doesn’t tell me, anyway. Meanwhile, the site is recommending me another post I might like, which is I guess that latest strip I saw when coming to the website. What if I want to go to the next strip, if this present does turn out to be the one I should start from? Well, back to the menu, I guess, and better remember your place there.
And there’s some unremovable pop-up that tells me to get started using tumblr. Wait, is this hosted on tumblr even though the website has its own name?
Well, what I can tell you is that it’s just like my experience every time previously when I’ve tried to read a webcomic that’s just posted on some social media platform. They are just not designed for that. And in spite of my already being frustrated from before, it’s not like I bail immediately — but it won’t take me long to get too frustrated.
I’m obviously not talking to you from the point of view of someone who knows all the ins and outs of all the different social media sites. That’s kind of the point; you can’t expect that from your potential readers. And I do know about reading webcomics. I have followed a number of webcomics for quite a long time, such as Sluggy Freelance, Bruno the Bandit, xkcd, Saturday Morning Breakfast Cereal, The Order of the Stick, The Adventures of Dr. McNinja, Axe Cop, Darths and Droids, Kill Six Billion Demons, Tower of God…
Guess what the one thing is that all of these have (or had) in common? “Previous comic” and “next comic” buttons. Often, there is also an archive that really works. These can be a bit unwieldy even in real webcomic interfaces, like with Sluggy Freelance’s archive of over twenty years being divided into books that are divided into chapters that are not divided into stories in the modern archive even though they used to be and, well, I’m just glad there’s a fan-made dialogue search. Even then, they are still miles above the nonsense where you can’t tell how to find the first comic and whether you have found it. Indeed, it’s common to also have “first comic” and “last comic” buttons.
Just please have those, okay? I mean, you want people to be able and willing to read your comic, right? The little things can have a big effect when people might do something but aren’t terribly committed to it.
When I started publishing a fan webcomic of my own, I knew I wanted it to have a real website and not a social media site. I’m going to jump straight to the spoilers: I use and recommend ComicFury.com. It’s free and gives you all the functionality about buttons and archives automatically, as well as a number of other things you might want like individual comic titles, mouseover texts, author comments, visitor statistics, and a search function. (I think I discovered new useful functions on my own comic page that I wasn’t aware of while I was writing this.) The only “catch”, compared perhaps to other sites that might not be free, is that you’re not getting any promotion from them, other than being minimally showcased on the site along with every other comic.
I’m sure you can Google up other similar options, which is how I found and chose this one. I’m going to stick to talking about what I know here, the main message being obviously that social media sites are terrible for hosting webcomics (and there’s at least one much better option right at your fingertips).
This is not to say you might not also want to post your comics on social media for exposure. For somebody following a comic in real time, it may even be convenient to follow it that way. My own comic is based on the parody–psychological/surreal/existential horror–deconstruction–metafiction visual novel Doki Doki Literature Club!, and the platform for that fandom is on Reddit. I advertised my comic there from the start, but I could tell in more than one way (statistics, comments) that I got more readers when I started posting every comic strip directly there as well.
If you go to my Reddit user page, and have the knowledge to choose to view posts instead of overview, then if you scroll down and around for a couple of minutes, you can (probably) find the first comic in my series, which is clearly labelled as such because I chose to title it like that (just guess if everybody does). And then, particularly if you open it in a new tab, you can find the next one on the list too. Of course, you have to look past the clutter of other posts I have made all through this.
But to heck with all that. I always make a comment under the post linking to my archive (the version showing individual posts instead of chapters) on its own website, and I also habitually answer people’s questions about where to find the rest when they haven’t spotted that.
And I’ve got several comments to the effect “I just binged through your entire comic!”
(You could consider my story of visiting that webcomic a semi-fictional one based on multiple experiences, because while all that happened, it subsequently turned out that the comic that inspired this this time actually has a proper interface, though not so much when viewed on mobile like I first did, and I missed some things that were actually there — because on mobile, I had to scroll down while waiting for them to load, while later strips were displayed first. Still, that was my experience as a reader coming there for the first time, and it did make me give up until I looked into it again to write this. Whether this actually had to do with tumblr or social media hosting I don’t even know (I have no idea what was going on there), but it was similar to earlier experiences that definitely had to do with comics being hosted on social media. And there’s another lesson here: make sure whatever you use works on different devices.)